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Week 4: Who Will Pay For Journalism? Is It Just All About Money?

May 27, 2011

Hey hey! It’s Week 4 now.. This week, we’re talking about money! Money when it comes to journalism; that is. :o)

Money is an essential part of life; we need it to survive, and for some, to be happy. I think most of the lucrative industries when it comes to money would be medicine (doctors, pharmacists). I was once told that writing gives good money too. On the side note;  should you need to know- I took up this communication course because I wanted to be a writer,  because of my love for writing; never really thought of the money. And as cliche as it sounds, I wanted to write so I could change the world, that sort of thing. OK- I just want my writing to be of influence to the readers.

I think we should get back to the topic. Who pays for journalism. Here, we are focusing on how important it is for money when it comes to the media industry.

The media; be it in print, radio or television, relies on advertising to a great extent. Just take a closer look at your local paper. You can spot an advertisement on every alternate page, if not on every page.

On top of that, there’s even subliminal advertising in your newspaper. For example, in one of Singapore’s local paper; My Paper–  there was an article on health issues and at the end of the article, there was an indicator that the article was being sponsored by Parkway Health.

Personally, I believe journalism should focus on objective, truthful and credible reporting. However, I still ponder on this part. For countries like the Philippines, when the media industry is very competitive, it’s literally, who gets the news out first, wins the game.

So there is this constant race to rush news out before the other media companies.

As such, I would think of the media company always on the rush to getting the news out, thus credibility might be jeopardised. What do you think?

Signing off;

Suzanne Lau


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  1. Speaking of subliminal advertisements or product placements as some might call it, it’s crazy how we are all surrounded by it. Print, broadcast, we are all doomed to be victims of such malicious methods of advertisements. Even the photo of a person drinking what seemed to be Ice Mountain caught at the background of a bigger picture (maybe of the president?) can be considered to be an advertisement for the drink company. LOL. In anyways, advertisements are a part of our lives now. And the advertisers know it (of course) so they obviously have the upper hand in the news industry, mainly print. Without them, journalists would have no salaries. Think us. o.O

  2. Nadia Ingrida permalink

    I totally agree that “journalism should focus on objective, truthful and credible reporting.” Being a journalist won’t earn you hard money anyway, so instead of focusing on the money it’s better to focus on the quality of our writing. I believe most of us will prefer that our writing to get recognition and to be of influence to the readers rather than receiving a lot of money through a risky business.
    Moreover who likes to read newspaper with loads of adverts? People will just scan and flip through the adverts, you know.
    I think they should keep on certain standard so they wont have too much ads overwhelming the quality of the paper. what do u think?

  3. “As such, I would think of the media company always on the rush to getting the news out, thus credibility might be jeopardised. What do you think?”

    Hey Suz. I think it is not credibility that will be jeupadised. But instead, it’s the facts. It might just be hearsay but they (journalist + editor) are soo certain it’s the truth so they decide to publish the story anyway. In the end, it’s really just hearsay and guess what, they get fined! Okay, that’s really worst-case scenario and something you’ll see in dramas but this real-life. In America where the news industry is very competitive, journalists/editors/ would do anything for news scoops. Right now, we’d say that we’ll double check the facts and wait for them before publishing the story. But when you’re pressed for time, when your newspaper is going bankrupt, when this is the first (almost) scoop you’ve ever gotte your hands on, when the future of your newspaper and your colleagues’ career (as well as yourself) lies on your shoulder, will you really say: “Let’s wait for the facts before publishing the story” ???

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